Technology
Apple IDFA Survey: 38.5% Will Allow Mobile Apps To Track Them In iOS 14 (And Google Is The Most Trusted Big Tech Company) – Forbes
The most likely to allow tracking?
Middle-aged men.
Google is the most-trusted big tech company … more than Apple, Amazon, and Facebook.
Singular
About two in five consumers will allow apps to track them in iOS 14, according to a recent survey of smartphone owners. Over 60%, however, will not allow apps to track them, and that will decrease global ad personalization capability by 44% as soon as Apple releases the next version of its mobile operating system.
The most likely to allow tracking?
Middle-aged men.
I ran a survey of 600 smartphone owners…
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