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Dove soap maker Unilever to remove word ‘normal’ from beauty products – ABC News

Dove soap maker Unilever will remove the word “normal” from its beauty and personal care products, as well as stop digitally altering images of models used in its…

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Dove soap maker Unilever will remove the word “normal” from its beauty and personal care products, as well as stop digitally altering images of models used in its advertising, in a push to be more inclusive.

  • Unilever has received backlash for other advertising campaigns
  • More than 100 Unilever brands will have the word “normal” removed
  • In a poll, 70 per cent said using the word in advertising had a negative impact

The move from the London-based company, which is one of the top advertisers in the world,…

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