Technology
‘Grand Theft Auto’ publisher Take-Two thinks it’s time for $70 games – NME.com
Take-Two Interactive head Strauss Zelnick believes fans are “ready” to start spending $70 on its video games.
Grand Theft Auto publisher Take-Two believes its time to start introducing $70 games.
During the recent Morgan Stanley Tech, Media, and Telecom Conference, an investor asked Take-Two CEO Strauss Zelnick his thoughts on the companys decision to raise prices.
Our view was that were offering an extraordinary array of experiences and lots of replayability, said Zelnick.
The last time there was a frontline price increase in the US was in 2005-2006. So we think consumers were ready for it.
When Take-Two…
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