General
Regional Express begins Sydney-Melbourne flights amid ‘perfect’ pandemic opportunity
A new airline is trying to muscle in on Australia’s ultra-competitive Sydney-to-Melbourne route, but its prospects of cracking the market open depends on who you talk to.
Key points:
- Regional Express already flies to about 59 regional destinations
- However, it is expanding to include major metro markets
- Some argue Australia is unable to sustain a third major domestic carrier
Regional Express, also known as Rex, launched direct flights between Australia’s two biggest cities on Monday, creating competition for Qantas and Virgin Australia.
Rex is the first independent airline to have a crack at the route in 15 years, and also plans to begin flying from Sydney and Melbourne to the Gold Coast, and Adelaide to Melbourne, in the coming weeks.
While…
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