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Nine CEO’s four big challenges – The Australian Financial Review

Nine’s new CEO Mike Sneesby inherited a well-run operation from predecessor Hugh Marks, but he has work to do in TV and print.

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That would be catastrophic for the company, especially when you consider the effort over the past seven years to build the digital subscriptions at Nines newspapers.
Readers of The Sydney Morning Herald, The Age and The Australian Financial Review and viewers of Nines news and current affairs would leave in droves if they thought the companys journalism was susceptible to outside pressure.
All the indications are that Sneesby understands the importance of being a buffer between the journalists and…

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