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“A new chapter in our history” — Swarovski reveals new brand identity to mark 126th anniversary – The Moodie Davitt Report – The Moodie Davitt Report

Swarovski’s new chapter is led by Creative Director Giovanna Engelbert whose debut collection, ‘Wonderlab,’ will roll out in Swarovski’s domestic and travel retail…

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A company rooted in innovation and reinvention, says CEO Robert Buchbauer
Austrian crystal and jewellery house Swarovski has revealed a new brand identity and reimagined its signature swan logo to mark its 126th anniversary.
Swarovskis new vision is led by Creative Director Giovanna Engelbert who is launching her debut Swarovski collection, Wonderlab, in the brands domestic and travel retail stores this Spring.
Under the new positioning, Swarovskis signature swan emblem has been streamlined with…

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