Technology
It’s about time traditional polling methods were revaluated – TechRadar
A Q&A with Don Vaughn, Ph.D., Head of Product at data analytics company Invisibly
As multiple recent elections on both sides of the Atlantic have proven, the pollsters can quite easily be wrong.
To find out more about the crisis of confidence in polling, we caught up with Don Vaughn, Ph.D., Head of Product at data analytics firm Invisibly, which claims to have predicted the outcome of the US presidential election to the greatest degree of accuracy.
According to Vaughn, a fundamental overhaul to traditional polling methods is needed, with an emphasis on real-time research.
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