Business
Colgate-Palmolive and Oral-B in court over teeth-whitening toothpaste claims – 7NEWS.com.au
The makers of Oral B have taken legal action over the product, claiming the bleaching agent doesn’t work as advertised.
Colgate-Palmolive will defend allegations it is misleading customers about its new whitening toothpastes ability to take years off their smiles, a court has been told.
Personal care rival Procter and Gamble, the makers of Oral B, say there is no reliable scientific data to support the claim Colgates Optic White Renewal toothpaste can remove yellow stains that have accumulated over the past 10 years.
There will be a denial of any misleading conduct, Tony Bannon SC, acting for Colgate-Palmolive,…
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