NT government encourages tourists to ‘Seek Different’ in new lifeline for struggling sector

The Northern Territory government is spending $2.5 million on a new tourism campaign as it throws another lifeline to a sector whose financial recovery is expected to take years.

Coronavirus lockdowns and travel restrictions have ravaged local tourism operators, with Tourism NT pointing to recent figures showing a 62 per cent drop in domestic overnight visits to the NT.

“That doesn’t take into consideration the international visitation losses, which from later this month will be a whole year of lost international…