Entertainment
New ad showing realities of breastfeeding – and full breasts to air during Golden Globes – Essential Baby
‘This is the one aspect of parenthood that nobody prepared us for’.
Picture: YouTube
A new ad showing women breastfeeding is set to air on TV in the US.
The ‘Stream of Lactation’ ad, developed by Frida Mom – a brand focussed on the ‘fourth trimester’ captures the good and the ugly of feeding.
It shows a diverse group of women coping with the demands of late night feeds, only being able to express small amounts – and the tragedy of accidently knocking over said expressed milk, as well as the pain of engorged breasts and latching.
As well as coping with cluster…
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