General
Twitter announces new features, including the ‘Super Follows’ subscription option
Twitter is branching out from advertising to find more ways to make money — both for itself and for its most prolific users, whether those are businesses, celebrities or regular people.
Key points:
- Twitter’s new feature “Super Follows” will let users pay a monthly subscription fee to access exclusive content
- Increasingly, content creators and influencers are turning to subscription-based tools like Patreon, Substack and OnlyFans
- Other new features include “Revue”, a newsletter product, and “Twitter Spaces”, audio group chats
In an investor presentation on February 25, the social media company announced a new feature called “Super Follows”, which will let users charge for extra, exclusive material not shown to their regular followers.
This…
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