Major news organizations use digital watermarking to fight fake election news – 9to5Mac

Major news organizations believe digital watermarking could be the answer to fighting fake news stories which pretend to be from respected sources like the BBC and Wall Street Journal …
The problem is that foreign nation states, conspiracy theorists and others will mock-up fake news stories, using the name and logo of a mainstream news publisher to give it credibility.
An initiative known as the Trusted News Initiative (TNI) has been set up to fight this. Members include the BBC, CBC/Radio-Canada, Financial Times, Reuters, and the Wall Street Journal. Facebook, Google, and Twitter are all supporting it.
A BBC post explains the need for it.
Tony Hall, Director-General of the BBC, says: Disinformation is one of todays great harms. It can undermine democracy, create division and distort public debate. Tackling it is a pressing priority.
Thats why it is so vital that TNI is successful. It has had a remarkable start and Im pleased more organisations are joining the fight against disinformation. In a world of increasing division, working together is the best way to deliver results.
Some people have tried to turn the term ‘mainstream media’ into a form of abuse to undermine credibility, but we are on the publics side and will fight tirelessly to get high-quality journalism to as many people as possible.
The technology being developed for the digital watermarking is known as Project Origin.
Project Origin is a new approach to combating disinformation by detecting the manipulation of content and authenticating the content source

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