Technology
Carl Pei’s Nothing has acquired the branding of defunct phone brand Essential – Yahoo Lifestyle Australia
Nothing, the new startup from OnePlus co-founder Carl Pei, is now the sole owner of the Essential brand.
Andy Rubins Essential may get a second chance at life. Nothing, the new startup from OnePlus co-founder Carl Pei, has acquired the companys branding. Digging through the UK Intellectual Property Office
database, 9to5Google
found that Rubin transferred ownership of Essentials trademarks and logo to Pei’s new venture on January 6th, 2021. Its not clear if the startup also picked up Essentials patents, nor what it plans to do with the logo and trademarks now that it owns them.
When Pei first shared…
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