Fluid and flexible | Noosa Today

Tourism Noosa’s new marketing and events manager ADAM TOWNSON hit the ground running when he started in early January, with a raft of problems to solve as we slowly move out of Covid, including restructuring events to meet current restrictions and switching advertising to markets that are allowed in as others lock down. PHIL JARRATT sat him in the NT Hotseat.

What’s your background in travel?

I worked for Flight Centre for 10 years, looking after advertising for multiple brands, and more recently with Travel Associates as head of marketing.

In the six weeks you’ve been here, what’s the biggest difference you’ve found between private enterprise travel marketing and destination marketing?

There are a lot of…