Beef brand turns to paddock-to-plate products after export business ground to halt during pandemic

It started as a way to ensure a bright future for their daughters, but Karen and Dan Penfold’s Four Daughters Beef brand has had to shift dramatically in the past year in order to survive.

The impact of the COVID-19 pandemic is still rippling through the family’s premium black angus beef brand and export business, which began exporting directly to Wuhan, China in 2019.

Starting Four Daughters Beef that same year, the Penfolds were looking for a way to ensure they had a strong…