Business
Flower industry expects losses ‘in the millions’ as Victoria’s snap COVID lockdown affects weddings and Valentine’s Day – ABC News
Flower grower Cheryl Roehrich spent 12 months gearing up for one of her biggest days of the year — Valentine’s Day. But Victoria’s snap lockdown meant she lost…

Trentham flower grower Cheryl Roehrich spent a year gearing up for one of her biggest days of the year; Valentine’s Day.
Key points:
- The Victorian flower industry expects losses to be “in the millions” as the state’s snap lockdown coincides with Valentine’s Day
- One Trentham flower grower lost 80 per cent of her stock in one day
- Growers are urging Victorians to support local growers and florists
She had an abundance of freshly cut flowers to sell, and five weddings planned, when it all came to a sudden…
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