Business
Allbirds, Icebreaker team up to support climate-friendly regenerative wool – Stuff.co.nz
The brands have set their differences aside for the good of the planet.
Merino clothing companies Allbirds and Icebreaker have set their differences aside for the good of the planet.
Along with US apparel company Smartwool, the brands have committed to working together to promote the use of more climate-friendly wool by sourcing merino from a 100 per cent regenerative wool platform.
The New Zealand Merino Companys ZQRX platform also involves 167 New Zealand merino growers, all using regenerative farming practices, across more than a million hectares of farmland.
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