Technology
TikTok partners with Whisk to pilot a recipe-saving feature on food videos – Yahoo Lifestyle Australia
TikTok is expanding its integrations with third-party services, with the launch of a test that allows creators in the food space to link directly to recipes …
TikTok is expanding its integrations with third-party services, with the launch of a test that allows creators in the food space to link directly to recipes found on the Whisk app. This is being made possible by way of a new “recipe” button overlaid on related TikTok food videos. The feature makes a TikTok cooking video more actionable as it encourages viewers to not just watch the content, but also take the next step to save the content for later use.
The new button could also potentially drive…
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