Business
‘Halo effect’ doubles sales of no-alcohol beer – The Australian Financial Review
New Year’s resolutions for a healthier lifestyle have been part of the driver in a fast-growing category.
It comes against the backdrop of a big hit to the beer industry around the world because of COVID-19 shutdowns of the hospitality industry, although that has been offset partially by higher in-home consumption.
Mr Ryan said heavy spending on marketing by the big producers had helped lift the whole no-alcohol or low-alcohol category, with dozens of craft brewers working on similar products to the bigger companies.
Its created a halo effect across the range, he said.
We are certainly seeing a lot…
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