Technology
Report: Google considering an iOS-style anti-tracking feature for Android – Ars Technica
Android could get tracking controls after “seeking input” from ad companies.
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It’s still early, but Apple’s new tracking restrictions on iOS sure seem to be causing headaches for the Internet ad industry. Just last week, Google told partners to expect a “significant impact” to ad revenue, while Facebook has launched an all-out war against Apple’s tracking initiative and is reportedly considering legal action. Now, a new report from Bloomberg claims that Google, the world’s largest Internet ad company… wants to do a similar thing on Android?
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