Tumi chooses Asia to launch first experiential virtual store

International travel and lifestyle brand Tumi has launched its first virtual store, serving customers in Asia Pacific and the Middle East.

Together with Tumi’s Spring 2021 collection, the virtual store was unveiled during a regional live-streaming event on Thursday.

Customers are ushered to a digital journey through specially designed touch points when they enter the virtual store. Guests can explore life-like virtual presentations to discover Tumi products via 360° 3D and AR technology and explore the Spring 2021 collection. Additionally, they can take photos of their experience via Tumi’s Magic Mirror, and play mini-games by connecting their Instagram and WeChat applications.

The virtual store aims to enhance the O2O…