Quibi Shedding Users After Free Trial Ends? – Dark Horizons

Mobile analytics from Sensor Tower have revealed that of the roughly 910,000 users who signed up at launch in April for the short form streaming service Quibi, only 72,000 of them remain after the three-month trial recently ended.
If that figure is accurate, that means that only 8% of their subscribers converted to paying customers. That may sound bad, but it’s not as bad as you think – Disney+ were only able to convert around 11% of their free trial customers to becoming paid subscribers. As of April, Disney+ had over 50 million paying users
Quibi says Sensor Tower’s numbers aren’t accurate, a spokesperson for the streaming service saying their cited “number of paid subscribers is incorrect by an order of magnitude”. They say that to date, over 5.6 million people have downloaded the Quibi app and their conversion from download to trial “is above mobile app benchmarks, and we are seeing excellent conversion to paid subscribers.”
Sensor Tower’s numbers count only 4.5 million downloads. In any case, it seems as though they’re a long way from their early hopes of landing 7.5 million paid subscribers in the first year of service.
Source: The Verge

Click here to view the original article.