Health
The government is spending almost A$24m to convince us to accept a COVID vaccine. But will its new campaign actually work? – The Conversation AU
The campaign shows promise. But it’s not clear if it will preempt and respond to people’s concern about vaccine safety.
The federal governments A$23.9 million COVID-19 vaccination information campaign, launchedyesterday, aims to reassure the public about vaccine safety and effectiveness. It will also provide information about the vaccine rollout.
Weve only just started to see the campaign materials appearing online, but the government also promises other communication formats, such as print, radio and outdoor advertising.
This 30-second TV commercial is part of the campaign.
Australia has never undertaken a vaccination…
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