General
ACCC vows to pursue Google’s ad dominance as the tech giant threatens to remove its search engine from Australia
The Australian government has tech giants’ power firmly in its sights, with the consumer watchdog warning on Thursday of a lack of competition and transparency in the digital advertising space.
Key points:
- The ACCC has vowed to pursue Google’s potential misuse of market power, after a new report raised fresh concerns about its dominance in the digital advertising space
- It follows a high-stakes push by the Federal Government to force tech giants to pay for news content
- While some argue the tech giants should pay for their market power, critics are concerned it could endanger a free and open internet
A new interim report from the Australian Competition and Consumer Commission inquiry into digital advertising zeros in on Google’s “significant…
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