Business
Ad experts warn Google’s Australian exit could hurt businesses – Sydney Morning Herald
The warnings come as a new report from Australia’s competition watchdog reveals Google’s dominance in the local digital ad market.
Effective competition in the ad tech industry is important for Australian consumers. Ifadvertisers pay too much for digital advertising, the costs will be passed on to consumersin the form of higher prices for goods and services, the report states.
If publishers receive too little revenue for their advertising inventory, consumers will face a reduction in the quality and variety of online content.
The ACCC said it had not yet reached a view on whether concerns about anti-competitive behaviour by…
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