Technology
Google says it’s confident about alternatives to browser cookies that track you for ads – CNBC
In the latest update on its plans to replace third-party cookies for advertising, Google says tests on one proposal look promising.
In the latest update on its plans to replace third-party cookies for advertising, Google said tests on one particular proposal look promising.
Google planned to share some new findings showing the effectiveness of its “Federated Learning of Cohorts” proposal that’s part of the Chrome browser’s “Privacy Sandbox” in a blog post running Monday. The “Sandbox” is an initiative launched in 2019 to find alternatives to the cookie while mitigating the impact on publishers and other players. In Google’s…
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