Business
Toyota trademarks Celica name, hinting at new sports car – CarAdvice
Toyota has trademarked the Celica name in the US, suggesting the brand’s iconic affordable sports car could make a comeback. Toyota filed to protect the name with…
Toyota has trademarked the Celica name in the US, suggesting the brand’s iconic affordable sports car could make a comeback.
Toyota filed to protect the name with the US Patent and Trademark Office (USPTO) on 15 January 2021, with the trademark covering “automobiles and structural parts thereof”.
While a trademark filing is no confirmation of a future model, it suggests plans for a revival of the Celica nameplate – be it a new standalone model, or a variant of an existing model – could still be…
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