Technology
A-League clubs tap into growing esports trend with fresh consumer engagement play – CMO
The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australia’s football league on fresh footing against international…
The partnership struck between A-League clubs and Epic Games virtual gaming platform, Fortnite, will put Australias football league on fresh footing against international clubs while opening the door to new opportunities to engage consumers, its orchestrators say.
This week, three A-League teams Melbourne City FC, Sydney FC and Western Sydney Wanderers joined more than 20 other top global clubs within the Fortnite game offering in-game club outfits to players. There are 10 variants of the new Kickoff…
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