Business
LeBron James of Los Angeles Lakers to sign deal with Pepsi after leaving Coca-Cola – ESPN.co.uk
LeBron James is expected to promote the Mountain Dew brand, which has become one of the NBA’s prime sponsors after PepsiCo took over as its official beverage partner…
After 17 years with Coca-Cola, pitching a variety of products, LeBron James is signing with rival PepsiCo, sources confirmed to ESPN.
The Los Angeles Lakers star is expected to promote the Mountain Dew brand, which has become one of the NBA’s prime sponsors after PepsiCo took over as the league’s official beverage partner in 2015.
James signed with Coke in the summer of 2003 before his rookie season; the company joined Nike and Upper Deck as his longest-standing endorsement partners. His deal with…
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