New Zealand wine marketplace to target Australian connoisseurs

A new marketplace for wine is launching in New Zealand this February, though it isn’t selling to Kiwis.

Wine Collective Direct will seek to collect the highest quality wine producers in the country to sell to customers abroad, bringing local flavours to an international market.

The business will initially target Australia and Hong Kong, but will eventually extend its reach to the UK and USA.

“We’re delighted to be announcing this exciting development for the New Zealand wine industry at a critical time,” said founder Grant Rimmer.

“On the cusp of what was set to be a record year for wine tourism, including a massive boost from the America’s Cup, New Zealand producers are now heavily exposed by the void of…