Technology
Companies rush to replace the gym at CES – TechCrunch
The year of the first-ever all-virtual CES is, unsurprisingly, the year of the virtual gym. The past 12 months have seen most of our fitness routines completely…
The year of the first-ever all-virtual CES is, unsurprisingly, the year of the virtual gym. The past 12 months have seen most of our fitness routines completely transformed — speaking for myself, my Apple Watch step count shows two big empty spots where March and April are.
Fitness startups have seen unexpected windfall in all of this. In June, Lululemon announced plans to acquire Mirror for $500 million, while competitors like Tonal saw a 7x increase in sales for the year. In December, Apple launched…
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