Technology
BMW iX ‘Mocks’ E66 7-Series Is Baffling CES Advert – Car Throttle
This bizarre advert from BMW depicts its iX as a smug youngster and the E66 7-series as a bitter old man, and we’re not sure what the message is supposed to be
BMWs online marketing strategy continues to confound. Having risked alienating the generation to which the majority of its customer base belongs with that OK boomer Tweet and its weirdly aggressive follow-ups, we now have this.
Created for the all-digital 2021 Consumer Electronics Show, it spends much of the 4min 16sec runtime taking a big dump on BMWs heritage. The video features a conversation between the new iX and an E66 7-series, where the former is depicted as youthful and smug, and the latter…
-
Business15 hours agoBattle of the ASX ETFs: Why has VGS outperformed VTS this year?
-
Business11 hours ago1 ASX dividend stock down 43% I’d buy right now
-
General21 hours agoCoalition abandons ‘end’ to work from home, walks back 41,000 job cuts
-
Noosa News11 hours agoBanana farmers still salvaging fruit four weeks after ex-Tropical Cyclone Alfred