Technology
BMW iX ‘Mocks’ E66 7-Series Is Baffling CES Advert – Car Throttle
This bizarre advert from BMW depicts its iX as a smug youngster and the E66 7-series as a bitter old man, and we’re not sure what the message is supposed to be
BMWs online marketing strategy continues to confound. Having risked alienating the generation to which the majority of its customer base belongs with that OK boomer Tweet and its weirdly aggressive follow-ups, we now have this.
Created for the all-digital 2021 Consumer Electronics Show, it spends much of the 4min 16sec runtime taking a big dump on BMWs heritage. The video features a conversation between the new iX and an E66 7-series, where the former is depicted as youthful and smug, and the latter…
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