Business
India’s love affair with classic British motorbikes – BBC News
BSA, Norton and Royal Enfield are all owned by Indian firms who want to kickstart the brands.
By Justin HarperBusiness reporter, BBC News
image copyrightGetty Images
Classic British motorbike maker BSA announced last month the brand was being revitalised under its Indian billionaire owner, continuing a growing trend.
Another famous British bike brand – Norton – was taken over by an Indian firm earlier this year with equally ambitious growth plans.
They follow in the footsteps of the historic Royal Enfield, which is enjoying success under new Indian ownership.
Business experts are not surprised:…
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