Splash of Queensland cash saves Seafolly

The Sunshine State has accounted for more than forty per cent of Seafolly’s sales revenue in 2020 making Queensland the 45-year-old brand’s largest both in distribution of stores and revenue.

It came as the coronavirus crisis decimated sales of clothing and accessories, with Seafolly following rival brand Tigerlily into voluntary administration in June, citing the “crippling financial impact” of the pandemic.Seafolly, Australia’s largest swimwear brand, is…



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