Business
A2 Milk to boost direct China sales as daigou market sours – Sydney Morning Herald
The dairy company will look to boost its direct sales into China despite simmering trade tensions after forecasting a near half-a-billion dollar hit to revenue.
The hurting daigou business has also begun to bleed into A2 Milks other sales channels, including its broader cross-border e-commerce (CBEC) business, as daigou sales often help stimulate demand for direct orders.
The company now expects its revenue for the 2021 financial year to be between $1.4 billion and $1.55 billion, a $250 million to $500 million drop on its September guidance. Margins are also expected to be between 3 and 5 per cent weaker than prior forecasts.
Mr Babidge said the business…
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