Business
Coca-Cola launches global review of media and creative accounts – Mumbrella
Coca-Cola has launched a global review of its media and creative accounts, in an effort to “fundamentally transform and dramatically improve the effectiveness and…
Coca-Cola has launched a global review of its media and creative accounts, in an effort to fundamentally transform and dramatically improve the effectiveness and efficiency of its marketing investments by consolidating its agency rosters.
A Coca-Cola spokesperson told Mumbrella: By improving our processes, eliminating duplication and optimising spend, we will generate significant savings to fuel reinvestment in our brands.
Coca-Cola is reviewing its creative and media accounts
Media and creative…
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