Why Optus and Stan are well-placed in Australia’s sports streaming wars – Sydney Morning Herald

It’s a warning to new entrants – be they international streamers or sports like football, which is exploring its own direct-to-consumer service – that there is not “unlimited upside” in the market, Gemba’s head of strategy and insights Craig Roberts says.
“All sports are thinking about it, and are looking at it, for a few reasons,” he said.
“To have a direct relationship with your fan, as a sport, is a good thing. It gives you options, an ability to service them well and a broader relationship with…

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