Volley Has Partnered With Victoria Bitter on a Retro-Inspired Collection of Footwear and Accessories – Broadsheet

On April 1, Australian footwear label Volley posted this faux design on Instagram, declaring it the ultimate shoey. But when scores of fans went wild for the Victoria Bitter sneaker design, the beer brand saw an opportunity.
When we first saw Volleys April Fools Day hoax, it sparked some thinking in our office, says Victoria Bitters marketing director Hayden Turner. We saw the popularity of the post

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