Business
‘Iconic’ Foster’s makes a comeback – Australian Brews News
Carlton & United Breweries is upping production of Foster’s Classic by 300 per cent as it taps into ‘iconic’ heritage brands.
Fosters, the beer brand “that helped put Australia on the international map” is being relaunched by Carlton & United Breweries.
In a media statement over the weekend, CUB said that Australian customers were looking for a return to trusted iconic brands and announced it would be boosting production of Fosters Classic by 300 per cent in the coming months, from 500,000 litres a year to just over 2.5 million litres.
CUB will be offering Fosters in a 30-can slab, which it called “value-for-money”, saying…
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