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Flexigroup rebrands to Humm (ASX:HUM) on the ASX today – Motley Fool Australia
Flexigroup Limited (ASX: FXL) has created a buzz on the ASX today, rebranding itself to Humm Group Limited (ASX: HUM).
Buy now, pay later (BNPL) player Flexigroup Limited (ASX: FXL) has rebranded today, officially changing the company name and ASX ticker to Humm Group Limited(ASX: HUM), effective immediately.
Today’s move follows shareholder approval two weeks ago after the company first announced its intention to rebrand back in August. At the time of writing, the Humm share price is trading higher at $1.30.
Why did the company rebrand?
The rationale for the rebrand was the growing status and brand recognition…
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