Fresh face joins Young Rich List as skincare cleans up in pandemic – The Australian Financial Review

She gave up equity at the very beginning, and, against all advice. I was very confident that I could create the products that I wished existed. I just didnt know how to practically do that, she says.
Larsen put Foster Blake in touch with an expert in cosmetic formulations, New Zealand biochemist Peter Lehrke. She later approached Stefan Drury, who had designed her website, zotheysay.com. She could have hired them as consultants, but instead paid them sweat equity. As a result, Drury and Lehrke each…

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