Business
Buy Australian: Russel Howcroft wants to change the spelling of Australia to better spruik our credentials – PerthNow
One of the country’s leading advertising gurus has devised a bold plan to ais in Australia’s economic recovery.
One of the countrys leading advertising gurus has devised a bold plan to aid Australias economic recovery.
Russel Howcroft, who is a TV and radio broadcaster, AFTRS chairman and renowned advertising adviser, is calling on the country to be rebranded as AAAustralia to improve our economic prosperity after a woeful year. We need to make that bounce-back as strong and long-lasting as we possibly can, Mr Howcroft said.
We need to do a better job of branding who we are as a country thats good for us…
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