Health
COVID-19 vaccine: how the ‘mum test’ can help ensure take-up – MENAFN.COM
One of the many lessons of the pandemic concerns the importance of communication: how the authorities frame a message can be as influential as the content of the…
(MENAFN – The Conversation) One of the many lessons of the pandemic concerns the importance of communication: how the authorities frame a message can be as influential as the content of the message itself.
In the earliest stage of the pandemic, for instance, we were taught to wash our hands for 20 seconds. That advice became more memorable, or ‘sticky’ in the language of marketers, when it was framed as singing ‘Happy Birthday’ twice .
The authorities are still keeping framing in mind. The UK’s…
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