Noosa News
Queensland political parties ‘pay to play’ on social media as QUT researchers find ‘significant spend’ across the board
The woman behind former Queensland premier Campbell Newman’s social media pages has a blunt description of how social media advertising works these days.
Key points:
- The study found political parties have spent significant amounts on social media advertising
- Clive Palmer’s United Australia Party has spent $100,000 on Facebook advertising alone
- Experts say social media is a critical tool in a pandemic election
“Political parties are having to pay to play,” said Kate Wilson, now running her own social media consultancy and working for all sides of politics, industry groups and local councils.
“You’re not going to get the reach that you once got back in the golden days without paying for it.
“It’s possible the actual spend on advertising overall…
Continue Reading
-
General20 hours agoLogies 2025 winners list: Lynne McGranger wins gold, Fisk sweeps comedy categories
-
General7 hours agoBali scooter crash victim Keanu Neilsen’s surgery could cost more than $100,000
-
Business13 hours agoCan you guess which 2 Big 4 banks Macquarie prefers?
-
General22 hours agoThe forgotten terms of good and evil