Entertainment
Is Spotify’s new pay-to-stream scheme icky? – Quartz
Artists and labels can now take lower royalty payments to get recommended to listeners.
Spotify has a controversial new policy.
Yesterday, the Swedish music streaming giant announced it would allow artists and labels to pay to give a song a boost in their recommendation algorithm. But instead of directly paying in cash for this amplification, music creators would take less money for streams of the promoted song, or what the company calls a promotional recording royalty rate.
Spotify says the new program is an experiment, and hasnt specified exactly how much lower the streaming rate…
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