Technology
TVision raises $16M to measure viewer attention on connected TVs – Yahoo News Australia
TVision is building what its team hopes will become the standard for measuring streaming viewership — and to accelerate those efforts, it’s raised $16 million in…
TVision is building what its team hopes will become the standard for measuring streaming viewership and to accelerate those efforts, it’s raised $16 million in new funding.
The New York City startup started by measuring traditional TV viewing, using webcams to determine whether viewers were actually paying attention to the ads. More recently, it’s launched a solution focused on connected TVs, where co-founder and CEO Yan Liu said there’s no standard measurement.
“What Ive found is that in streaming,…
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