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A waste-reduction move? A savvy cash grab? Why Apple’s decision to sell the iPhone 12 without a charger is significant – SmartCompany.com.au

Apple has released the iPhone 12 without an accompanying charger or earbuds, and Samsung is reportedly considering a similar move

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E-waste in landfill. Source: Shutterstock.
Apple has released its new smartphone, the iPhone 12, without an accompanying charger or earbuds. Users have harshly criticised the company for this move, and will have to purchase these accessories separately, if needed.
While some see it as cost-cutting, or a way for Apple to profit further by forcing customers to buy the products separately, the technology giant said the goal was to reduce its carbon footprint.
This is the first time a major smartphone…

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