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‘Very nice!’: Kazakhstan adopts Borat’s catchphrase in new tourism campaign – The Guardian

An official said the phrase, popularised by Sacha Baron Cohen’s character, sums up the vast tourism potential of the nation in a ‘short, memorable way’

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Kazakhstan, the home country of the fictional Borat Sagdiyev, has adopted the brash, moustachioed characters catchphrase Very nice! for a new tourism campaign.
In the recently released Borat Subsequent Moviefilm, the fictional journalist depicts his homeland as misogynistic, homophobic and anti-Semitic as he does in the original, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. In the first iteration Borat, played by Sacha Baron Cohen, worried that he would be…

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