Bottle-O Launches New Musical Campaign in Australia – Branding in Asia Magazine

Channel T has developed a new campaign for Australian alcoholic beverage chain, The Bottle-O, bringing to life how loved the owners are within their local communities.
A musical production, the campaign follows the journey of The Bottle-O owner, Jonno, on his walk to work. Performed to a re-record of Katrina and Waves Walking on Sunshine, the newly-written lyrics convey the story of Jonna and his unique relationship with the community.
Channel T, ALM and media agency Starcom have worked closely…

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