How TikTok is proving beauty is more than skin deep – The Guardian

He grew up on a cattle ranch in Arizona before moving to New York to work on a department store makeup counter. Now at just 24, despite having no formal dermatology qualifications, Hyram Yarbro is a skincare guru to millions worldwide.
Yarbro is one of a new breed of superstar social media skinfluencers who have gained popularity during lockdown especially on TikTok and are changing what we buy and why.
Lockdown affected grooming routines, with a shift to skincare from make-up and perfume. It will…

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